Google Ads Campaign Blueprint

ELK Roofing & Construction

A paid search strategy built for Denver's most trusted commercial roofing contractor.

Right now, a property manager in Englewood is searching "commercial roofing contractor near me," and if ELK isn't in the top 3 results, that six-figure re-roof goes to whoever is.

$48K
Avg. Commercial
Contract Value
6.2x
Typical ROAS for
Roofing Ads
34%
Competitor Click
Share in Denver
Apr-Sep
Peak Season
Search Window

Prepared exclusively for ELK Roofing by Apex Search Partners, Houston TX

Hi ELK team,

ELK has the credentials and the territory, but property managers searching for commercial roofing in Denver are clicking on whoever shows up first. Right now, that's not you.

We built a complete Google Ads campaign targeting your highest-value keywords. Ready to run as-is.

Best,

Marcus Webb

Founder, Apex Search Partners

Google Ads Keyword Plan

High-intent keywords ranked by commercial value. CPC estimates reflect current Denver metro auction data for roofing verticals.

Keyword Monthly Volume Intent Est. CPC Priority
commercial roofing contractor denver 720 High $18.40 High
flat roof repair denver 590 High $22.10 High
commercial roof replacement near me 480 High $24.80 High
TPO roofing contractor colorado 320 Medium $16.90 High
hoa roofing company denver 260 High $19.50 High
roof inspection denver co 880 Medium $12.30 Medium
multifamily roofing contractor 210 Medium $21.40 Medium
gaf master elite roofer denver 140 High $8.60 Medium
emergency roof leak repair denver 390 High $28.70 High
commercial roofing estimate denver 170 High $20.20 Medium

3 Ready-to-Launch Ad Copy Sets

Ad Set 01
Headline 1 28 / 30 chars
Denver Commercial Roof Pros
Headline 2 24 / 30 chars
Top 2% Certified by GAF
Description 89 / 90 chars
GAF Master Elite contractor serving Denver since 2001. Free inspections for commercial roofs.
Display URL
elkroofing.com/commercial
Ad Set 02
Headline 1 27 / 30 chars
Flat Roof Leaking? We Fix
Headline 2 24 / 30 chars
Same-Week Denver Service
Description 87 / 90 chars
Over two decades repairing commercial and multifamily roofs across the Denver metro area.
Display URL
elkroofing.com/roof-repair
Ad Set 03
Headline 1 26 / 30 chars
HOA Roofing Done Right CO
Headline 2 26 / 30 chars
Multifamily + HOA Experts
Description 88 / 90 chars
Trusted by HOA boards across the Front Range. Full inspections, replacements, and repairs.
Display URL
elkroofing.com/hoa-roofing

Want us to launch these campaigns for ELK?

We handle keyword research, ad copy, landing pages, bid management, and reporting. You handle the roofs.

Book a Strategy Conversation

What This Looks Like in Practice

Case Study

Summit Roofing Co.

Commercial Roofing, Phoenix AZ

7.4x
Return on
Ad Spend
38
Qualified Leads
Per Month
$14
Cost Per
Lead

Case Study

Ridgeline Exteriors

Commercial + Multifamily Roofing, Dallas TX

5.8x
Return on
Ad Spend
22
Qualified Leads
Per Month
$21
Cost Per
Lead

Where You're Losing Revenue on Google Right Now

Based on competitive analysis of the Denver commercial roofing search landscape, these are the gaps costing ELK the most.

01

No Presence on High-Intent Commercial Terms

ELK ranks organically for branded searches, but paid ads for "commercial roofing contractor denver" and "flat roof repair near me" are dominated by 3 competitors running aggressive campaigns. Every day without coverage on these terms is a property manager choosing someone else.

02

GAF Master Elite Credential Invisible in Search

Being in the top 2 percent of roofers nationwide is a conversion advantage most competitors can't match. Right now, that credential doesn't appear in any ad copy, sitelinks, or callout extensions in search results. Searchers comparing 3 contractors side by side never see it.

03

No HOA or Multifamily-Specific Campaigns

HOA boards and property management firms search differently than general contractors. Terms like "hoa roofing company" and "multifamily roofing contractor" have lower competition and higher contract values. ELK specializes in this segment but has zero ad coverage on the terms that reach those buyers.

04

No Emergency or Seasonal Campaign Strategy

Denver's hail season drives a massive spike in "emergency roof repair" searches from April through September. Without seasonal bid adjustments and emergency-specific landing pages, ELK misses the highest-urgency, fastest-closing leads of the year.

Every month without coverage is revenue walking to competitors.

Let's fix that. 30-minute conversation, no obligation, real numbers.

Schedule a Conversation

Apex Search Partners

We build and manage Google Ads campaigns exclusively for service contractors. Roofing, HVAC, plumbing, electrical. We know the keywords, the seasonality, and the unit economics because it's all we do.

Based in Houston. Clients across 18 states. Every campaign is built by hand, not templated.

40+
Contractor Clients
18
States Served
5.9x
Avg. Client ROAS