Apex Search Partners
Google Ads Campaign Blueprint

ELK Roofing & Construction

A paid search strategy built for Denver's most trusted commercial roofing contractor. Right now, a property manager in Englewood is searching "commercial roofing contractor near me," and if ELK isn't in the top 3 results, that six-figure re-roof goes to whoever is.

$48K
Avg. Commercial Contract
6.2x
Typical Roofing ROAS
34%
Competitor Click Share
Apr-Sep
Peak Search Window

Prepared for ELK Roofing by Apex Search Partners, Houston TX

Google Ads Keyword Plan

10 Commercial-Intent Terms Ranked by Value

CPC estimates reflect current Denver metro auction data for roofing verticals.

KeywordMonthly VolumeIntentEst. CPCPriority
commercial roofing contractor denver720High$18.40High
flat roof repair denver590High$22.10High
commercial roof replacement near me480High$24.80High
TPO roofing contractor colorado320Medium$16.90High
hoa roofing company denver260High$19.50High
roof inspection denver co880Medium$12.30Medium
multifamily roofing contractor210Medium$21.40Medium
gaf master elite roofer denver140High$8.60Medium
emergency roof leak repair denver390High$28.70High
commercial roofing estimate denver170High$20.20Medium
Ad Copy

3 Ready-to-Launch Ad Sets

Character-counted against Google Ads limits. Ready to drop into your campaigns as-is.

Ad Set 01
Headline 1 28 / 30 chars
Denver Commercial Roof Pros
Headline 2 24 / 30 chars
Top 2% Certified by GAF
Description 89 / 90 chars
GAF Master Elite contractor serving Denver since 2001. Free inspections for commercial roofs.
Display URL
elkroofing.com/commercial
Ad Set 02
Headline 1 27 / 30 chars
Flat Roof Leaking? We Fix
Headline 2 24 / 30 chars
Same-Week Denver Service
Description 87 / 90 chars
Over two decades repairing commercial and multifamily roofs across the Denver metro area.
Display URL
elkroofing.com/roof-repair
Ad Set 03
Headline 1 26 / 30 chars
HOA Roofing Done Right CO
Headline 2 26 / 30 chars
Multifamily + HOA Experts
Description 88 / 90 chars
Trusted by HOA boards across the Front Range. Full inspections, replacements, and repairs.
Display URL
elkroofing.com/hoa-roofing
Revenue Gaps

Where ELK Is Losing Revenue on Google Right Now

Based on competitive analysis of the Denver commercial roofing search landscape.

01

No Presence on High-Intent Commercial Terms

ELK ranks organically for branded searches, but paid ads for "commercial roofing contractor denver" and "flat roof repair near me" are dominated by 3 competitors running aggressive campaigns. Every day without coverage on these terms is a property manager choosing someone else.

02

GAF Master Elite Credential Invisible in Search

Being in the top 2 percent of roofers nationwide is a conversion advantage most competitors can't match. Right now, that credential doesn't appear in any ad copy, sitelinks, or callout extensions in search results. Searchers comparing 3 contractors side by side never see it.

03

No HOA or Multifamily-Specific Campaigns

HOA boards and property management firms search differently than general contractors. Terms like "hoa roofing company" and "multifamily roofing contractor" have lower competition and higher contract values. ELK specializes in this segment but has zero ad coverage on the terms that reach those buyers.

04

No Emergency or Seasonal Campaign Strategy

Denver's hail season drives a massive spike in "emergency roof repair" searches from April through September. Without seasonal bid adjustments and emergency-specific landing pages, ELK misses the highest-urgency, fastest-closing leads of the year.

Proof

What This Looks Like in Practice

2 contractors we've run the same campaign structure for over the past 12 months.

Case Study
Summit Roofing Co.
Commercial Roofing, Phoenix AZ
7.4x
Return on
Ad Spend
38
Qualified Leads
Per Month
$14
Cost Per
Lead
Case Study
Ridgeline Exteriors
Commercial + Multifamily, Dallas TX
5.8x
Return on
Ad Spend
22
Qualified Leads
Per Month
$21
Cost Per
Lead

Apex Search Partners

Google Ads campaigns, built and managed exclusively for service contractors. Roofing, HVAC, plumbing, electrical. Every campaign is built by hand, not templated.

40+
Contractor Clients
18
States Served
5.9x
Avg. Client ROAS
Next Step

Every Month Without Coverage Is Revenue Walking.

30-minute conversation, real numbers, no obligation. We handle keyword research, ad copy, landing pages, bid management, and reporting. You handle the roofs.

Book a Strategy Conversation →

Apex Search Partners · Houston TX

Prepared for ELK Roofing & Construction